About

Hello my field daisies!

My name is Daisy Dai, and I am sort of named after a flower. I was born and raised in Auburn, Alabama.

I graduated from UC Berkeley in December 2015 with a B.A. in Media Studies. While at Cal, I worked for Teva as a brand ambassador. I have always loved their footwear. My first real job was working at Kinnuncan’s Speciality Outfitters in Auburn, Alabama. Our most popular sandals were Chacos, but I always recommended Tevas because they were lighter and more stylish. The sponsorship came out of the blue through a marketing communications agency called Rice McVaney. I believe Teva was looking to reach college students and hired this agency to find bloggers who were also in school. My time as a Teva Campus Consultant was a brilliant experience, and I am forever grateful for the opportunity this company gave me.

During my junior year, I worked part-time for a fashion app called Peach that hosted nine-minute private auctions for designer and luxury brands. Peach was a new company in UC Berkeley’s incubator for startups, SkyDeck. I worked as their first Digital Media Director, managing all aspects of their digital marketing strategy. I also organized photoshoots for their merchandise, brainstormed online marketing campaigns, and interacted with customers and fashion bloggers online. Working for Peach taught me how to carry my own weight in a small team and build a brand from the ground up.

My first job upon graduating was also a startup, this time in virtual reality. Real Virtue was an LA and NY-based artist management company that represented directors, cinematographers, and studios that specialized in virtual reality creation. As their first full-time employee, I worked as both a producer and agent. My job consisted of scouting and recruiting new people and companies in the virtual reality industry and running the day to day operations of the branch in Los Angeles. Through this experience, I gained insight into the dynamics of talent agencies and the virtual reality industry.

After working in virtual reality, I pursued a different segment of the entertainment industry—consumer research and film financing. I acquired a job as an office assistant for three companies owned by the same CEO (House of Brand, Screen Audience Research International and Cowlick Entertainment). One branch focused on brand and consumer research, another studied film trends and conducted audience research, and the final branch produced and financed films. The company is headquartered in Australia and had recently established an office in the United States when I was hired on. With only a couple of employees based in the United States, I gained experience working in an intimate setting while maintaining communication with a large company across the globe.

Within six months of working for House of Brand, Screen Audience Research International and Cowlick Entertainment, I was promoted to researcher and producer. During this time, I maintained my office assistant duties while also conducting research and selecting films to finance. I learned how to conduct focus groups, analyze survey data and transform data and open-ended responses into presentable formats that were simple to process. I also read scripts, wrote script coverages, and managed the social media for one of Cowlick’s films, Harmony. Even though I was only at the company for a year, I was entrusted to represent the company in the United States. I sat in the board rooms to help pitch our services to major film studios and production companies, as well as major corporations looking for consumer research.

After some time in film and entertainment, I felt the need to hone my business and technical skills. So I decided to get my MBA and Master in Information Systems from Auburn University. 

Currently, I am working as a Product Marketing Manager at JOOR, the industry’s leading wholesale platform for brands and retailers. I feel like it’s such a full-circle moment to be able to combine my passion for fashion and technology. 

Daisyish Days, which once was a fashion and lifestyle blog, has become a podcast that is now available on iTunes, Google Podcast, and Spotify!

This podcast is my outlet to talk about my interests in media, emerging consumer technologies, social media, pop culture, viral trends, YouTube, fashion, poetry, etc.

Since launching in 2013, Daisyish Days has had many iterations. But it’s purpose has always stayed the same and will continue to stay the same:

Daisyish Days is about me hoping to find my voice in this dauntingly vast world and maybe inspiring some of you to find your voice as well.

Because let’s face it. Life is short. We all know this, yet sometimes this notion slips our minds as we carry out the mundane steps of “living.”

I believe the trick to avoiding this dreadful cycle is to find something that you love to do. I found enjoyment in recording podcasts.

Love y’all and thanks for reading!

Hope you have a daisyish day!