Lorde, the next Beyonce?

Hello my field daisies!

Today I am doing something a little different. Instead of modeling an outfit and talking about it, I want to try a new form of blogging, which is basically just me talking about something that has been interesting me lately.

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And that something is an up and coming New Zealand singer named Ella Yelich O’Connor. She has such a sharpness about her stare. It’s model-worthy. And her unique curly/wavy hair is to die for!

(Check out her twitter. It’ll give you a feel for just how awesome this chick is.)

Haha but hold your horses boys, this little darling is only 16.

Not to say her age makes her less of an artist. For one thing, she writes her own lyrics, and those lyrics are good enough to be poetically analyzed.

And just listen to her live!

I love watching singers sing live because I feel like you can see their true colors. Sorry, but if your song sounds better on the radio than it does in person, I don’t consider you a top notch artist.

She also definitely doesn’t carry herself like a 16 year old. Her answers in interviews are really thought provoking. She is quite dignified, making her stage name, Lorde, quite fitting.

Her new single, Royals, sounds sort of like an anthem, a great debut of Lorde’s character. She talks about how she has never seen a diamond in the flesh and how she will never be royal. But she asks the audience to let her live the fantasy of being royal. She asks to be their ruler and that they can call her Queen B. However as you listen to the song, it sounds more like she wants to be a leader not a ruler. She doesn’t want a title that’s hereditarily passed down, In fact, she infers that notion to be impossible, which is true. It’s not like she is the daughter of Madonna; she’s from the suburbs of New Zealand.

Anyway maybe I am digging to deep. What I am trying to say is: LORDE YOU CAN BE QUEEN B. (as in Beyonce-type of fame)  

I have full faith in this girl. She has all the means of becoming a super star. I can’t wait till her first album drops. I’m thinking it’s gonna hit platinum.

She is already pretty famous. Her US Tour got sold out. Her music video, Tennis Court, is above 2 million hits, and her music video, Royals (US Version), is above 6 million hits.

But I have a feeling that’s only the tip of the iceberg. Mostly because of her very strategic marketing strategy.

Basically her producers want to keep an air of mystery around Lorde to get people talking. So her identity is kind of being kept undercover. Wall Street Journal calls it a “risky sales approach,” and there is some merit to that. No publicity means no sales.

But in this day and age, when going viral is commonplace, fame can happen overnight. Unfortunately that fame can often be fleeting.

It’s easy for artists to quickly become over saturated and “old news.” Musicians run the risk of being “one directioned” to the point that society gets tired of seeing their names. I love 1D, but seeing their faces plastered on everything (including pillows!) makes my eyes spin.

I like to think of Lorde’s publicity approach as the “hipster approach.”  Though people don’t like to admit it, everyone wants to be a hipster. There is just this selfish satisfaction in knowing that you got there before everyone else did. The more people that know about her before she “makes it big” the better.

Anyway that’s it for today. Let me know in the comments if you like me doing these kind of blog posts!

Love ya’ll and thanks for reading!

Hope you have a daisyish day!

Daisy Dai

6 thoughts on “Lorde, the next Beyonce?

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